3d서울Easy
Visit major entertainment offices like SM, JYP, HYBE and idol goods stores, then enjoy K-Pop in Hongdae clubs.
#K-팝#HYBE#홍대#아이돌
Itinerary
1landmark
HYBE Building
Headquarters of HYBE, home to BTS. Fans gather at photo spots nearby.
💡 Weekends attract many fans
2shopping
SM Entertainment
Home of EXO, Girls Generation, NCT. Buy official merch at SM Store.
💡 SM Store is in the basement
3entertainment
COEX SM Town
Complex cultural space featuring SM artist pop-up stores and exhibitions.
💡 Located inside COEX Mall